Carla dos Santos
Carla dos Santos / SEO Specialist
Carla dos Santos, aka The SEO Coach, is a senior digital strategist with over 20 years of industry experience. She specialises in search engine optimisation, technical project management, and career mentoring. Carla possesses a deep passion for technical and strategy document architecture, with a proven track record that spans multiple industries and international territories.
Key Areas of Expertise:
- Enterprise Search Engine Marketing (SEM).
- Advanced Keyword Research & Data-Driven Content Optimisation.
- Complex Site Architecture & Taxonomy Engineering.
- Team Empowerment through Structured SEO Coaching.
Carla has extensive experience working across diverse environments, including corporate enterprises, small-to-medium businesses (SMEs), and digital agencies. Today, she operates independently as an established SEO coach and technical specialist.
Throughout her distinguished C-suite career, she has also served as an official LinkedIn mentor for two years. Her strategic mentoring skills are highly sought after, frequently leading her own peers and mentors to seek her counsel to resolve complex business puzzles. Furthermore, Carla possesses deep technical expertise in implementing enterprise service desks and has written extensively on topics including strategic IT support frameworks and professional service desk evolution.
“I’ve been incredibly fortunate to work alongside exceptional talent throughout my career. My mentors were instrumental in helping me reach the C-suite, but it is the talented teams I have had the privilege of leading that truly honed my operational skills. I remain in close contact with many former team members, and it is immensely rewarding to watch them evolve into industry specialists. We continue to learn from and mentor one another, constantly adapting to this ever-changing digital landscape.”