Carla dos Santos
Carla dos Santos / SEO Specialist
Carla dos Santos aka the SEO coach is a digital strategist with over 20 years of experience. She specialises in SEO, tech project management, and career mentoring. Carla has a deep love for technical and strategy document writing, and her experience spans multiple industries and countries.
Key Areas of Expertise:
- Search Engine Marketing.
- Keyword Research & Content Optimisation.
- Site Architecture & Taxonomy.
- Team Empowerment through SEO coaching.
Carla has worked in corporate, small to medium enterprises (SMEs), and agencies. She now works for herself as an SEO coach and specialist.
She has held a C-suite career. She has also served as an official LinkedIn mentor for two years. Her mentoring skills are highly valued, with her own mentors seeking her out to solve business puzzles. She has experience with implementing enterprise service desks and has written about topics such as strategic IT support and professional service desk evolution.
I’ve been incredibly fortunate to work with exceptional talent throughout my career. My mentors were instrumental in helping me reach the C-suite, but it’s the talented teams I’ve had the privilege of leading that truly honed my skills. I still stay in touch with many former team members, and it’s rewarding to see them grow into industry specialists. We still learn from and mentor each other, adapting to this ever-changing digital landscape.